The NFL partnered with social audio app Coinbase User List Clubhouse to offer exclusive live programming throughout the week of the NFL Draft, per an announcement emailed to Marketing Dive. Starting on April 26, the league began Coinbase User List hosting a series of rooms in the invite-only app to give fans a preview of what to expect during the draft, which will be held April 29-May 1. The live audio sessions include a conversation with alumni from the University of Alabama football team, a fan mock draft and an evaluation of expected top picks.
During the draft, fans can drop into the Coinbase User List NFL’s live audio rooms to hear team picks as they’re announced and listen to discussions from athletes, coaches and broadcast personalities. The addition of Clubhouse to its social media Coinbase User List lineup comes as the NFL also partners with photo-messaging app Snapchat for the sixth straight year on draft-related programming, underscoring how the league is leveraging mobile to engage sports fans. The content includes an augmented reality (AR) experience that features all 32 NFL teams and music by singer Machine Gun Kelly, who performs live on the draft’s third night,
Snap announced. Dive Insight: The NFL aims to recapture the magic of last year’s draft, which was reformatted as a virtual event during the Coinbase User List pandemic and saw record TV ratings. Sports fans had sought out the event amid a dearth in live sports programming as professional and college leagues canceled games or suspended their seasons. This year, the NFL draft is competing with other leagues for viewer attention as the sports calendar gets back to normal. With its lineup of live programming on Clubhouse and interactive content on Snapchat,